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Go for the Golder Ruler
If you have used PR research and measurement extensively in one of your PR campaigns this past year, you should consider entering the Jack Felton Golden Ruler Award for Excellence in PR Measurement...
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Social Media and Non-Profits
I took part in the University of Georgia’s Grady College Connect conference by Skype yesterday. We were discussing the role of social media in communications by non-profit organisations. The...
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ROI – What does it mean to you?
ROI or Return on Investment is a much-used public relations term. Its beginnings are in financial management but it’s less well defined in PR practice. I’m researching into practitioner use and...
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AVEs – damned but will they go away?
Recently, the combined worthiness of AMEC, CIPR, PRSA and PRCA pronounced that Advertising Value Equivalents (AVEs) are dead. First it came in the Barcelona Declaration of Measurement Principles...
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AVEs – Barry Leggetter interview
AMEC chief Barry Leggetter has been interviewed on CIPR TV about the end of AVEs and what comes next. Go to http://bit.ly/huAkbG but skip the first five minutes.
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ROI survey – last call
This is a last call for your views on the use of the term, Return on Investment (ROI), in PR. I’m researching into practitioner use and understanding of ROI and will report on my findings to PR...
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Social media metrics – standards or ritual measurement?
Recently Prof Ansgar Zerfass of Leipzig University used the terms ‘rituals of measurement’ and ‘rituals of verification’ to describe the demands for numerical proof of communication effectiveness. He...
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Is this the PR Measurement Agenda 2020?
In a cross between crowd-sourcing and Eurovision voting, the 100+ delegates at the European Summit on Measurement in Lisbon voted for five draft statements of needs that may end up in the Measurement...
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ROI – Where next?
Getting ready for a blast of papers and industry promotion on PR ROI: The vexed issue of Return on Investment got special focus on the final day of the European Summit on Measurement in Lisbon. I was...
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Future top communicators – skills and training
Recently, I undertook research with Dr Chindu Sreedharan, for the Institute of Public Relations on the skills and training needs of future senior communicators. It was a study amongst top corporate and...
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